UEFA Champions league final projection
Continuing with UEFA's Champions league PR Advertising, Projection Artworks were asked back to provide another large scale projection next to the Principality stadium in Cardiff for BT. We used the same 20k Barco projector as we did with the Walkers projection.
The public enjoying the football atmosphere were able to tweet a certain hashtag so that their tweet would be shown on the projection, along with match highlights and various over video content.
Here is an extract from the AV Magazine:
https://www.avinteractive.com/news/projection/projection-artworks-uefa-interactive-poster-mapping-spectacular-06-06-2017/
"The animation for BT Sport will tell the journey of the UEFA Champions League through footage captured by BT showcasing key celebratory moments, behind the scenes studio clips and fan reactions, before fan tweets and posts".
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